Monday, September 24, 2007

Fans Call for Removal of ABC Daytime President


Fans Organize October 11th Letter Writing Protest Against ABC Daytime President


Fans of ABC Daytime Programming to call for the immediate removal of Brian Frons as ABC Daytime President on October 11th



Time to Take Back Our Soaps !!


As long time fans of Soap Operas on ABC Daytime, we have seen the soap operas that we have grown up with, raised our children watching, and grown to love turned into an unrecognizable circus. Characters that we have loved have been killed off with no forethought, written out of character, or just disappeared from our television screens without any real explanation. In return, we have been inundated with characters that have no history with these shows and who we as fans have no real interest in watching.

Many fans have complained to the leadership of ABC Daytime to no avail. The current President of ABC Daytime, Brian Frons is not interested in maintaining the history or the integrity of the soaps that we love. Instead he and his team would rather force characters and story lines on the fans that we are not interested in seeing.

It is time that we as fans of the programming on ABC Daytime take a stand and let the people that be at ABC Media Group and at Disney know how we feel about the direction of the programming at ABC Daytime! We need to stand together as one voice and be heard...we can make a difference.

We the disenchanted fans of the programing at ABC Daytime are launching a letter writing campaign to protest the poor leadership of ABC Daytime. On the 11th of October, we ask that all concerned fans write a letter to Anne Sweeney, the Co-Chair of Disney Media Networks & President of ABC Media Group expressing to her your displeasure with the quality of the programming on ABC Daytime. We want to send these letters at the same time so that we can speak with one unified voice to the people that be at Disney/ABC. We also encourage you tell your friends and family about this protest and get them involved also. If you can, make copies of your letter and mail off more than one copy to Ms. Sweeney so that she will get the message that we are really fed up.

Please send your letters to:

Anne Sweeney
President ABC Entertainment
500 S. Buena Vista St
Burbank, CA 91521-4551
(310) 557-7777


If we stand together in our campaign to remove Brian Frons from leadership at ABC Daytime and restore our soaps, we can make a difference!
RELATED LINKS

October 11th --- Fall of Frons
ABC Daytime Fan Protest --- October 11th

CONTACT INFORMATION


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Sunday, September 23, 2007

ABC Daytime Sponsor List

With much gratitude to our friends at the C.H.E.R.I. Initiative here is a list of the current sponsors for ABC Daytime. Please remember to also contact these sponsors and let them know that you do not agree with the programming that they are sponsoring at ABC Daytime under the leadership of Brian Frons:

C.H.E.R.I. INITIATIVE
ABC/SOAPNET SPONSOR LIST
(Updated: 5/2007)


[Note: Please address all correspondence to: “Liaison, Consumer Affairs Dept.,” c/o each individual company. This will ensure your correspondence reaches the appropriate person.]


AARP
601 E. Street NW
Washington, DC 20049
888-OUR-AARP (888-687-2277)
202-434-2277202-434-6548 (fax) www.aarp.org
Product: American Association of Retired Persons

Abbott Laboratories
100 Abbott Park Road
Abbott Park, IL 60064-3500
847-937-6100
847-937-9555 (fax)
www.abbott.com
Products: Ensure, Pedia Sure

Alberto-Culver Company2525 Armitage AvenueMelrose Park, IL 60160
708-450-3000708-450-3354 (fax)
www.alberto.com
Products: Alberto VO5, Nexxus, St. Ives, TRESemme

Albertson’s Inc.
250 E. Parkcenter Blvd.
Boise, ID 83706
877-932-7948
www.jewelosco.com
Products: Albertson’s, Jewel Food Stores

Allergan, Inc.
P.O. Box 19534
Irvine, CA 92623
714-246-4500
714-246-4971 (fax)
www.allergan.com
Products: Restasis, Botox

Alva-Amco Pharmaceutical Companies, Inc.
7711 Merrimac Avenue
Niles, IL 60714-3423
847-663-0700
www.alva-amco.com
Products: Diurex, Nauzene
American Egg Board
1460 Renaissance Drive
Park Ridge, IL 60068
847-296-7043
847-296-7007 (fax)
aeb@aeb.org (email)
www.aeb.org
Product: Incredible Edible Egg Campaign

Avon Products, Inc.
1345 Avenue of the AmericasNew York, NY 10105-0196
212-282-5000212-282-6049 (fax)
www.avoncompany.com
Product: Avon brands

Bayer Corporation
100 Bayer Road
Pittsburgh, PA 15205-9741
412-777-2000
412-777-2034 (fax)
www.bayer.us.com
Products: Bayer, Midol

Bel Brands USA
25 Northwest Point Road, Suite 1000Elk Grove Village, IL 60007
800-272-1224
847-879-1900
www.bel-group.com
Products: BabyBel cheese, The Laughing Cow

Binney & Smith, Inc.
1100 Church Lane
Easton, PA 18044-0431
800-CRAYOLA
610-253-6271610-250-5768 (fax)
www.binney-smith.com
Product: Crayola crayons

Bird’s Eye Foods
90 Linden Oaks
Rochester, NY 14625
800-563-1786
585-383-1850 (corporate switchboard)
www.birdseyefoods.com
Products: Frozen vegetables

Bissell Homecare, Inc.
2345 Walker Street NW
Grand Rapids, MI 49544
800-237-7691
616-453-4451
616-453-1383 (fax)
www.bissell.com
Products: Bissell floor cleaners

Brink's Home Security, Inc.
8880 Esters Blvd. Irving, TX 75063
972-871-3500972-871-3308 (fax)
www.brinkshomesecurity.com
Product: Home security systems

The Brita Products Company
1221 Broadway, #290
Oakland, CA 94612-1837
510-271-7000
www.brita.net
Product: Brita water filters

Burlington Coat Factory Warehouse Corporation
1830 Route 130
Burlington, NJ 08016
609-387-7800609-387-7071 (fax)
http://corporate.burlingtoncoatfactory.com
Products: Various brand name careerwear, activewear, outerwear

Bush Brothers & Company
1016 E. Weisgarber Rd. Knoxville, TN 37909
865-588-7685865-450-4100 (fax)
www.bushbeans.com
Products: Bush’s beans and kosher foods

Campbell’s Soup Company
Campbell Place
Camden, NJ 08103-1701
800-257-8443
856-342-4800856-342-3878 (fax)
www.campbellsoup.com
Products: Campbell’s soup, V-8 Brands

Car Max
12800 Tuckahoe Creek Parkway
Richmond, VA 23238
804-747-0422
804-217-6819 (fax)
www.carmax.com
Product: Automobile sales/service
C.B. Fleet Company, Inc. 4615 Murray PlaceLynchburg, VA 24506www.cbfleet.com
800-999-9711
434-528-4000
434-847-4219 (fax) Product: Summer’s Eve

Chattem, Inc.
1715 W. 38th St.
Chattanooga, TN 37409
800-366-6077
423-821-4571
423-821-0395 (fax) www.chattem.com
Products: Dexatrim, Gold Bond, Herpacin, Selsun Blue
Church & Dwight
469 N. Harrison St.
Princeton, NJ 08543-5297
609-683-5900
609-497-7269 (fax)
www.churchdwight.com
Products: Arm & Hammer, First Response Pregnancy Test

Clorox Company
1221 Broadway
Oakland, CA 94612
510-271-7000
510-832-1463 (fax)
www.thecloroxcompany.com
Products: Clorox, Hidden Valley Ranch Brands, Liquid Plumber, Pine Sol

Combe Incorporated
1101 Westchester Avenue
White Plains, NY 10604
800-431-2610
914-694-5454914-461-4402 (fax)
www.combe.com
Products: Cepacol, Vagisil, Gynecort

ConAgra Foods, Inc.
1 ConAgra DriveOmaha, NE 68102-5001
402-595-4000402-595-4707 (fax)
www.conagra.com
Products: Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hunt's, Jiffy, Orville Redenbacher's, PAM, Slim Jim, and Van Camp's brands.
Curves International
100 Ritchie Road
Waco, TX 76712
800-848-1096
254-399-9285254-399-9731 (fax)
www.curves.com
Product: Women’s fitness franchises

Dannon Company, Inc.
100 Hillside Ave., 3rd FloorWhite Plains, NY 10603
877-326-6668
914-872-8400914-872-1565 (fax) www.dannon.com
Product: Dannon brand yogurt & water

Del Laboratories, Inc.
726 Reckson Plaza
Uniondale, NY 11533
516-844-2020
631-293-1515 (fax)
www.dellabs.com
Product: Orajel

Del Monte Foods
One Market @ The Landmark
San Francisco, CA 94119-3575
415-247-3000
415-247-3565 (fax)
Products: Del Monte foods and Meow Mix

Dell CorporationOne Dell WayRound Rock, TX 78682888-560-8324
512-338-4400512-283-6161 (fax) www.dell.com
Product: Dell Computers

DIRECTV
2230 E. Imperial Hwy.
El Segundo, CA 90245
310-535-5000
310-964-5000310-535-5225 (fax)
www.directv.com
Product: Satellite TV
Dyson Incorporated
520 W. Erie Street, Suite 410
Chicago, IL 60610
866-693-9766
www.dyson.com
Product: Dyson vacuum cleaners

Energizer Holdings533 Maryville University Drive
St. Louis, MO 63141800-383-7323
314-985-2000314-985-2205 (fax)
www.energizer.com
Product: Energizer Batteries

Farmland Foods
7501 NW Tiffany Springs Pkwy.Kansas City, MO 64153-1386
888-327-6526
816-243-2700816-243-3356 (fax) www.farmlandfoods.com
Product: Farmland brand eggs and meats

Federated Department Stores, Inc.
7 W. 7th StreetCincinnati, OH 45202
800-261-5385
513-579-7000513-579-7555 (fax) www.federated-fds.com
Product: Macy’s department stores

Florida’s Natural Growers
20205 US Hwy. 27 NorthLake Wales, FL 33853
863-676-1411863-676-5744 (fax)
www.floridasnatural.com
Product: Florida’s Natural brand juices and fruit

General Mills, Inc.
1 General Mills Blvd. Minneapolis, MN 55426
763-764-7600763-764-7384 (fax)
www.generalmills.com
Products: General Mills cereals, Betty Crocker, Gold Medal and Pillsbury Brands
Georgia-Pacific
133 Peachtree St., N.E.
Atlanta, GA 30303
404-652-4000
404-230-1674 (fax)
www.gp.com
Product: Angel Soft, Dixie brand

Gerber Products Company
200 Kimball DriveParsippany, NJ 07054
800-443-7237
973-503-8000973-503-8400 (fax)
www.gerber.com
Products: Gerber foods

GlaxoSmithKline (GSK)
Box 58572
Philadelphia, PA 19102
888-825-5249
215-751-5895
215-751-5319 (fax)
www.gsk.com
Products: Boniva, Nicoderm, Nicorette, Requip, Valtrex

Gorton’s, Inc.
128 Rogers Street
Gloucester, MA 01930
978-283-3000
978-281-8295 (fax)
www.gortons.com
Product: Gorton’s Seafood

Hasbro, Inc.
1027 Newport Ave. Pawtucket, RI 02862
401-431-8697401-431-8535 (fax)
www.hasbro.com
Products: Hasbro toys and Playskool brands

Hormel Foods
1 Hormel Place
Austin, MN 55912-3680
507-437-5611507-437-5129 (fax)
www.hormel.com
Products: Hormel, Stagg, Dinty Moore, Chi-Chi’s and Jennie-O brands
Inverness Medical
51 Sawyer Road, Suite 200
Waltham, MA 02453
800-321-3279
781-647-3900781-647-3939 (fax)
www.clearblueeasy.com
Product: Clearblue pregnancy testing

J.C. Penney Corporation, Inc.
6501 Legacy Dr. Plano, TX 75024-3698
972-431-1000972-431-1362 (fax)
www.jcpenney.com
Product: J.C. Penney stores & catalog

Johnson & Johnson Family of Companies
One Johnson & Johnson Plaza
New Brunswick, NJ 08933
732-524-0400
732-524-3300 (fax)
www.jnj.com
Products: Accuvue Contacts, Aveeno, Band-aid, One-Touch Diabetes Meter, Pepcid AC, Reach/Act Dental, Stayfree; McNeil-PPC brands (Tylenol, Visine) and nutritionals (Splenda, Viactiv)

Kao Brands Company
2535 Spring Grove Avenue
Cincinnati, OH 45214-1773
800-742-8798
513-421-1400513-263-7328 (fax)
www.kaobrands.com
Product: Jergens

Kellogg Company
121 Helmer Road North
Battle Creek, MI 49015
800-962-1413
269-565-0844
269-961-2871(fax) www.kelloggcompany.com
Product: Keebler brand, Kellogg’s cereal

Kentucky Fried Chicken
P.O. Box 725489
Atlanta, GA 31139
800-225-5532
www.kfc.com
Product: KFC Restaurants
Kimberly-Clark Corporation
P.O. Box 2020
Neenah, WI 54957-2020
888-525-8388
www.kimberly-clark.com
Product: Cottonelle, Huggies, Kleenex

Kohl’s Corporation
N56 W17000 Ridgewood Drive
Menomonee Falls, WI 53051
262-703-7000
262-703-6501 (fax)
www.kohlscorporation.com
Product: Kohl’s Department Stores

Kraft Foods
Three Lakes Drive
Northfield, IL 60093
847-646-2000
847-646-6005 (fax)
www.kraft.com
Products: Capri-Sun, Chips Ahoy, Cool Whip, Oscar Mayer, Post cereals, Planter’s Nuts

Liberty Mutual Group, Inc.
175 Berkeley Street
Boston, MA 02116
800-225-2390
617-350-7648617-357-9500 (fax)
www.libertymutual.com
Products: Insurance & Financial Services

Loreal USA
575 Fifth Avenue
New York, NY 10017
212-818-1500
212-984-4999 (fax)
www.lorealusa.com
Products: Garnier, Loreal, Maybelline brands

Mars, Inc.
6885 Elm Street
McLean, VA 22101
800-551-0704
703-821-4900
703-448-9678 (fax)
www.m-ms.com
Products: M&M’s, Dove chocolate, Three Musketeers

Mattel, Inc.
333 Continental Blvd.
El Segundo, CA 90245-5012
310-252-2000
310-252-2179 (fax)
www.mattel.com
Product: Barbie, Fisher-Price brands
McCormick & Company, Inc.
18 Loveton Circle
Sparks Glencoe, MD 21152
410-771-7301
www.mccormick.com
Product: McCormick’s brand spices, Grillmates

Merck & Company, Inc.
One Merck Drive
Whitehouse Station, NJ 08889-0100
908-423-1000
908-735-1253
www.merck.com
Products: Claritin, Singulair

Merz Pharmaceuticals
P.O. Box 18806
Greensboro, NC 27419
www.merzusa.com
Product: Mederma, Aqua Glycolic

National Cotton Council of America
1918 N. Parkway
Memphis, TN 38112-5000
901-274-9030
901-725-0510 (fax)
www.cotton.org
Product: US Cotton Growers

Nature’s Earth, Inc.
2200 N. Florida Mango Road
West Palm Beach, FL 33409
800-749-PINE
www.naturesearth.com
Product: Feline Pine litter

Nestle, USA
800 N. Brand Blvd.
Glendale, CA 91203
818-549-6000
818-549-6952 (fax)
www.nestle.com
Products: Hot Pockets, Lean Cuisine, Nesquik, Stouffer’s, Tidy Cats

Neutrogena Corporation
5760 W. 96th Street
Los Angeles, CA 90045
310-642-1150
310-337-5564 (fax)
www.neutrogena.com
Product: Neutrogena skincare
Nivea
German-based company (Beiersdorf)
800-227-4703
www.niveausa.com
Product: Nivea Lotion

Novartis Pharmaceutical Corporation
1 Health Plaza
East Hanover, NJ 07936
800-277-2254
973-781-8265 (fax)
www.maalox.ca
Product: Benefiber, Maalox

Nutri System
200 Welsh Road
Horsham, PA 10944
800-861-0448
215-706-5300
215-706-5388 (fax)
www.nutrisystem.com
Product: Weight Loss

Ocean Spray Cranberries, Inc.
1 Ocean Spray DriveLakeville-Middleboro, MA 02349
508-946-1000508-946-7704 (fax)
www.oceanspray.com
Products: Ocean Spray brand berries and juices

Old Navy, Inc.
Two Folsom St. San Francisco, CA 94105
800-333-7899
650-952-4400415-427-2553 (fax)
www.oldnavy.com
Product: Old Navy clothing

Orange Glo International
8200 E. Maplewood Avenue
Greenwood Village, CO 80111
800-781-7529
www.oxiclean.com
Product: OxiClean, Spray ‘n Wash

Pactiv Corporation
1900 W. Field Court
Lake Forest, IL 60045
888-828-2850
www.pactiv.com
Products: Hefty, Kordite Brands
Payless Shoe Source
3231 S.E. 6th AvenueTopeka, KS 66607
877-474-6379
www.payless.com
Product: Payless Shoes

Pfizer, Inc.
235 E. 42nd Street
New York, NY 10017
212-733-2323
www.pfizer.com
Products: Benadryl, Caduet, Detrol LA, E.P.T., Sudafed, Zyrtec

Pharmavite, LLC
P.O. Box 9606
Mission Hills, CA 91346-9606
800-314-4372
www.pharmavite.com
Products: Nature Made/Nature Resource brand vitamins

Procter & Gamble Company (P&G)
1 Procter & Gamble Plaza
Cincinnati, OH 45202
513-938-1100
www.pg.com
Products: Always, Charmin, Crest, Bounce, Dawn, Downy, Febreze, Gain, Gillette Brand, Head & Shoulders, Mr. Clean, Nice-n-Easy (Clairol Brands), Olay, OralB, Pantene, Rembrandt, Secret Deodorant, Swiffer, Tide

Quaker Oat Company
A Unit of PepsiCo Beverages & FoodsP.O. Box 049003Chicago, IL 60604-9003(312) 821-1000
www.quakeroats.com
Product: Aunt Jemima, Quaker brands

Reckitt Benckiser, Inc.
Morris Corporate Center IV
399 Interspace Parkway
P.O. Box 225
Parsippany, NJ 07054-0225
800-333-3899
973-404-2600
973-404-5700 (fax)
www.reckittbenckiser.com
Products: Airwick, Electrasol, French’s mustard, JetDry
Revlon, Inc.
237 Park Avenue
New York, NY 10017
800-473-8566
212-527-4000
212-527-4995 (fax)
www.revlon.com
Products: Almay, Revlon and Ultima II brands

Reynold’s Kitchens
6603 W. Broad Street
Richmond, VA 23230
800-433-2244
www.alcoa.com/reynoldskitchens/en/home.asp
Product: Reynold’s aluminum foil

Sanofi-Aventis, LLC
55 Corporate Drive
Bridgewater, NJ 08807
800-981-2491
www.en.sanofi-aventis.com
Product: Ambien CR

Sara Lee Corporation
P.O. Box 225
401 Hanes Mill Road
Winston-Salem, NC 27105
800-342-7070
336-519-2154
www.saralee.com
Products: Hanes Brand, Hillshire Farms, Jimmy Dean, Sara Lee

SC Johnson & Son
1525 Howe Street
Racine, WI 54303-5011
800-494-4855
262-260-2000
262-260-6004 (fax)
www.scjohnson.com
Products: Glade, Pledge, Windex, Ziplock

Schering-Plough Corporation
Global Headquarters
2000 Galloping Hill Road
Kenilworth, NJ 07033-0530
908-298-4000
www.schering-plough.com
Products: Coppertone, Nasonex, Dr. Scholl’s

(The) Scotts Company
14111 Scottslawn Road
Marysville, OH 43041
888-270-3714
www.scotts.com
Products: Scotts Lawn Care, Miracle-Gro Brands

Sears Holdings Corporation
3333 Beverly Road
Hoffman Estates, IL 60179
847-286-2500
www.searsholdings.com
Products: Sears, K-Mart Stores

Sepracor, Inc.
84 Waterford Drive
Marlborough, MA 01752
508-481-6700
www.sepracor.com
Product: Lunesta

State Farm Insurance Companies
One State Farm Plaza
Bloomington, IL 61710
309-766-2311309-766-3621 (fax)
www.statefarm.com
Product: Insurance

Sun-Maid Growers of California
13525 S. Bethel Avenue
Kingsburg, CA 93631
559-896-8000
559-897-6209 (fax)
www.sunmaid.com
Product: Sun-Maid Fruit

Sunsweet Growers
901 W. Walton Avenue
Yuba City, CA 95993
800-417-2253
www.sunsweet.com
Products: Sunsweet fruit and beverages

TENA Companies, Inc.,
Serenity Consumer Care
P.O. Box 818
Neenah WI 54957-0818
877-822-0904
www.serenity.com
Product: Serenity brand

The TJX Companies, Inc.
770 Cochituate RoadFramingham, MA 01701
508-390-1000508-390-2828 (fax)
www.tjx.com
Products: Marshall’s and TJ Maxx Stores
Tyson Foods, Inc.
2210 W. Oaklawn Dr. Springdale, AR 72762-6999
479-290-4000479-290-4061 (fax)
www.tysonfoodsinc.com
Product: Tyson brand meats

Unilever
700 Sylvan Avenue
Englewood Cliffs, NJ 07632
201-894-7760
201-871-8257 (fax)
www.unileverusa.com
Products: Breyer’s Ice Cream, Dove Skincare, Vaseline

Warner Chilcott, Inc.
100 Enterprise Drive
Rockaway, NJ 07866
973-442-3200
973-442-3283 (fax)
www.warnerchilcott.com
Product: Loestrin contraceptives

Weight Watchers, International, Inc.
888 Seventh Avenue
New York, NY 10106
212-981-2800
www.weightwatchers.com
Product: Weight Watchers Brands

WhiteWave Foods Company12002 Airport WayBroomfield CO 80021
888-820-9283
www.whitewave.com
Products: Hershey’s brands, Horizon Organic, International Delight, Land O’Lakes brands, Silk Soy Milk

Wyeth Ayerst Laboratories International, Inc.
5 Giralda FarmsMadison, NJ 07940-0874
973-660-5000973-660-7026 (fax)
www.wyeth.com
Products: Advil, Alavert, Centrum

Form Letter Template

Here is a sample letter that you can use if you do not want to write one. Just fill in the blanks and drop it in the mail on October 11th:


[Your Name]
[Your Address]
[Your City, State and Zip]
October 11, 2007

Anne Sweeney
President ABC Entertainment
500 S. Buena Vista St
Burbank, CA 91521-4551

Dear Ms. Sweeney:

I am writing you this letter to express my deep concern for the direction of the current programming on ABC Daytime. I am a viewer of [Insert Show Name Here], and I am very upset at the direction the show has taken under the leadership of Brian Frons, President of ABC Daytime.

Since Mr. Frons has assumed leadership of ABC Daytime, the television show that I once loved has been changed into something that is unrecognizable. Seasoned characters with long histories on the show have been let go in order to make way for characters that are boring and uninteresting. Now, when I turn on [Insert Show Name Here] it feels like I am watching a completely different program. It is not the same show that I fell in love with in the past.

I am a concerned viewer who would like to see [Insert Show Name] restored to the program that I once loved. Mr. Frons refuses to listen to viewer feedback about the programming on ABC Daytime, and many of the negative changes to [Insert Show Name] are the direct result of his direction.

I am asking that you as the President of ABC Entertainment remove Mr. Frons from his position as President of ABC Daytime. Please appoint a new President that is interested in providing programming that viewers like me want to see.

The downward trend of the ratings should be a clear indication that there is a problem with the direction of ABC Daytime Programming. As a viewer, I can tell you that the ratings slump that you are currently experiencing can improve. But in order for that improvement to happen, there needs to be a change in the leadership at ABC Daytime.

I look forward to your prompt attention to this matter.

Sincerely,

[Your Name]

Saturday, September 22, 2007

More Contacts to send letters to

Here are some more contacts for you to send your letters of protest to:

Robert IgerPresident, Disney
500 South Buena Vista Street
Burbank, CA 91521-4551


Mags:
Soap Opera Digest Mara Levinsky - AMC Editor
261 Madison Avenue
New York, NY 10016

Soap Opera Weekly Erica Brown - AMC Editor Public Opinion
261 Madison Avenue
New York, NY 10016

ABC Soaps In Depth Speak Out!
270 Sylvan Avenue
Englewood Cliffs, NJ 07632

Michael Logan - TV Guide
1211 Avenue of the Americas
4th Floor
New York, NY 17036

OR

TV Guide
6922 Hollywood Blvd
12th Floor
Los Angeles, CA 90028

Cindi Rinehart KOMO TV 4
140 4th Ave N
Seattle, WA 98109

Time to take action and Save our Soaps




As long time fans of Soap Operas on ABC Daytime, we have seen the soap operas that we have grown up with, raised our children watching, and grown to love turned into an unrecognizable circus. Characters that we have loved have been killed off with no forethought, written out of character, or just disappeared from our television screens without any real explanation. In return, we have been inundated with characters that have no history with these shows and who we as fans have no real interest in watching.

Many fans have complained to the leadership of ABC Daytime to no avail. The current President of ABC Daytime, Brian Frons is not interested in maintaining the history or the integrity of the soaps that we love. Instead he and his team would rather force characters and story lines on the fans that we are not interested in seeing.

It is time that we as fans of the programming on ABC Daytime take a stand and let the people that be at ABC Media Group and at Disney know how we feel about the direction of the programming at ABC Daytime! We need to stand together as one voice and be heard...we can make a difference.

We the disenchanted fans of the programing at ABC Daytime are launching a letter writing campaign to protest the poor leadership of ABC Daytime. On the 11th of October, we ask that all concerned fans write a letter to Anne Sweeney, the Co-Chair of Disney Media Networks & President of ABC Media Group expressing to her your displeasure with the quality of the programming on ABC Daytime. We want to send these letters at the same time so that we can speak with one unified voice to the people that be at Disney/ABC. We also encourage you tell your friends and family about this protest and get them involved also. If you can, make copies of your letter and mail off more than one copy to Ms. Sweeney so that she will get the message that we are really fed up.

Please send your letters to:

Anne Sweeney
President ABC Entertainment
500 S. Buena Vista St
Burbank, CA 91521-4551
(310) 557-7777

If we stand together in our campaign to remove Brian Frons from leadership at ABC Daytime and restore our soaps, we can make a difference!