Here is a sample letter that you can use if you do not want to write one. Just fill in the blanks and drop it in the mail on October 11th:
[Your City, State and Zip]
October 11, 2007
President ABC Entertainment
500 S. Buena Vista St
Burbank, CA 91521-4551
Dear Ms. Sweeney:
I am writing you this letter to express my deep concern for the direction of the current programming on ABC Daytime. I am a viewer of [Insert Show Name Here], and I am very upset at the direction the show has taken under the leadership of Brian Frons, President of ABC Daytime.
Since Mr. Frons has assumed leadership of ABC Daytime, the television show that I once loved has been changed into something that is unrecognizable. Seasoned characters with long histories on the show have been let go in order to make way for characters that are boring and uninteresting. Now, when I turn on [Insert Show Name Here] it feels like I am watching a completely different program. It is not the same show that I fell in love with in the past.
I am a concerned viewer who would like to see [Insert Show Name] restored to the program that I once loved. Mr. Frons refuses to listen to viewer feedback about the programming on ABC Daytime, and many of the negative changes to [Insert Show Name] are the direct result of his direction.
I am asking that you as the President of ABC Entertainment remove Mr. Frons from his position as President of ABC Daytime. Please appoint a new President that is interested in providing programming that viewers like me want to see.
The downward trend of the ratings should be a clear indication that there is a problem with the direction of ABC Daytime Programming. As a viewer, I can tell you that the ratings slump that you are currently experiencing can improve. But in order for that improvement to happen, there needs to be a change in the leadership at ABC Daytime.
I look forward to your prompt attention to this matter.